synopanel

Syno Panel

Engaged Online Communities

What is Syno Panel?

Syno Panel on the Syno Data Cloud Platform is a service that allows companies to build their own, self-branded questionnaire community. Panelists can be sourced both online and offline, domestically or internationally, and can be used for internal studies as well as monetized for additional revenue.

Flow for Panelists

PANELIST INFORMATION AND QUESTIONNAIRE RESULTS CAN BE LINKED TO CRM AND DMP PLATFORMS FOR BETTER OPTIMIZED AD DISTRIBUTION AND CONTENT RECOMMENDATIONS.

Syno Panel Benefits

1. Basic Panel Creation is Free

Let Syno take care of your panel for you—from the registration fee to panelist support and rewards management, we’ll do it all. (If customization is required, separate development fees may be incurred.)

2. Create Low-Cost Media Monitoring Surveys

Rather than paying an outside market research company, reduce costs by surveying your own users to get regular feedback about your site’s content and advertising. The costs you pay are only those you provide for incentives to your panelists.

3. Connect to the World


Syno has partnered with Cint, the world’s largest online panel platform, to offer you an easy way to connect to panels around the world, as well as to monetize your own panel.

Connect to Other Panels

Want to compare the responses of your users with non-users? How about see what trends are interesting to readers overseas or outside your usual audience? With our connection to Cint, you can easily ask your questions to panelists around the world.

Monetize Your Own Panel

With the flick of a switch, you can easily allow your own panelists to be bought on the Cint panel platform. Turn your readers into another revenue stream, without giving up control. Syno Panel’s integration allows for you to decide what types of questions can be asked to your panelists, allowing you to make money without worrying about any damage to your brand image.

4. Gain Valuable Demographics

About 50 attribute information such as annual income, family composition, owned car brand, etc. can be acquired from basic attribute information such as gender, age and region of the registered monitor. The more you answer the questionnaire, the more you can use the mechanism that accumulates attribute information.

5. Link to Third-Party Systems

Demographic and questionnaire data can be easily linked up with CRM and DMP platforms for better optimized ad distribution and content recommendations.

Case Studies

1. MAINICHI NEWSPAPERS COMPANY

Syno works with the Mainichi Newspaper Company, one of Japan’s largest dailies, to provide total support for everything from panel creation and panelist acquisition, to in-house market research and DMP integration. Some key points include:

TIMELY READER SURVEYS

Syno helps the Mainichi develop and run timely surveys, such as questionnaires about elections or current events, making it possible for them to create strategic and original content.

DETAILED DEMOGRAPHIC INFORMATION

In addition to the demographic data provided at registration, Syno updates the demographic data for users each time they take a survey, ensuring that the Mainichi has access to the latest information about their users.

DMP INTEGRATION FOR CAMPAIGNS AND ADVERTISEMENTS

By linking data to third-party DMPs (Data Management Platforms) the Mainichi can conduct look-a-like modeling and can target readers that are similar to their panelists. This targeting can be used for both more effective advertising and content suggestions.

2. A GLOBAL, MULTILINGUAL MEDIA PANEL

Syno has worked to develop a monthly, multilingual media panel for both video- and audio-on-demand content for a major broadcaster in Japan. With this panel, our client can track their user’s experience and make content changes as needed.

CONTENT FEEDBACK IN 22 COUNTRIES AND REGIONS, AND 17 LANGUAGES, INCLUDING:

Frequently Asked Questions

Q1 :

How is Syno Panel different from other company’s panel, survey, or point systems?

A1 :

Unlike other systems, Syno can handle all aspects of the panelist’s experience in one system—from panel management, to surveys and points.

Q2 :

How does payment for points work?

A2 :

With our system, points earned for surveys created by the panel owning company are invoiced to that company, whereas surveys created by other companies are automatically handled by Cint.

Get in Touch

From media brands and agencies to manufacturers and retailers, we work with a wide variety of industries. We’d be happy to hear from you.