Syno Library is our cloud-based solution for bringing all of your data together. By creating custom data pools from various combinations of multiple sources, you can quickly search, analysis, and take action.
Respondent Experience: Use previously-gathered data to shorten surveys.
Details: Stop asking the same demographic questions over and over again by connecting previously asked questions and panel profile data to newly gathered survey data.
Evaluate Effectiveness of Multiple Advertising Campaigns: Understand how marketing and advertising campaigns are performing over time.
Details: See how two or more campaigns are performing over time by analysing the survey responses of respondents that have replied to questions for more than one campaign effectiveness survey.
Online Customer Analysis: Improved understanding of which customer segments consume which products and services.
Details: By analysing the panel profile and survey data that is matched to your customer data (via customer ID synchronization) you can get a deeper understanding of your customer.
Audience Analysis: Understand if your online campaigns reach the right target group.
Details: See a profile of the audience that is exposed to an online advertising campaign or the content on your website.
Enable Targeted, Programmatic Advertising Campaigns: Identify interesting segments and connect to ad exchanges.
Details: By merging data from surveys, exposure to online campaigns, and Syno’s large database of panel member profiles, you can find niche segments that can be suitable to specific advertising campaigns. Via Relevant, you will be able to create segments that can be scaled up using look-a-like modeling to a larger audience, that can then be purchased on programmatic advertising networks (Adform, Google, AppNexus).
Create Low-Cost PR Campaigns: Without creating new surveys, find and compare interesting data points from Syno’s large database of panel member profiles and media usage to find content for interesting PR campaigns.
Identify Media Usage: Send advertising to the type of media your target audience consumes.
Details: Search Syno’s large database of panel member profile data on media usage to find your target audience’s media consumption habits. Use the information to buy advertising in the right media.