-
AND SURVEY DATA
CONNECTED
DATA PROCESSING
AND SCIENCE
CRM & POS
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIORAL
DATA FROM DMPS
PROGRAMMATIC AD
TARGETING
SynoCloud
Discover the Power of 3D People Profiles
Our 3D People Profiles pull individual consumer data from a wide variety of sources, including survey, panel profile, and audience data.
Works to combine existing 3D People Profiles, your existing consumer data, as well as newly collected data
Manage consumer consent
Manage usage rights for your organization, clients, and data partners
CUSTOM
AUDIENCE, PANEL,
DASHBOARDS
TO CINT
DATA
SYSTEMS
-
AUDIENCE, PANEL
CUSTOM
CONNECTED
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIORAL
DATA FROM DMPS
PROGRAMMATIC AD
TARGETING
Rich, Declared Data from Surveys, Panels, and Online Behavior
Syno has a range of products and services to enable clients to collect data
Syno Tool—A product for creating market research, CX, and EX surveys.
Syno Answers—A service that allows clients to add one or several questions into nationally-representative surveys in more than 20 countries.
Syno Panel and Syno Media Panel—A way to build and maintain insight communities. Collect profile data such as age, gender, education and income level.
DASHBOARDS
AND SURVEY DATA
TO CINT
-
AUDIENCE, PANEL,
AND SURVEY DATA
CUSTOM
CONNECTED
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIORAL
DATA FROM DMPS
PROGRAMMATIC AD
TARGETING
Custom dashboards
Discover the beauty and power of our dashboards. Integrating multiple sources of data in a visually appealing, interactive way, each dashboard can standardized with PowerBI or custom built for based on client needs.
DASHBOARDS
TO CINT
-
AUDIENCE, PANEL,
AND SURVEY DATA
CUSTOM
CONNECTED
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIORAL
DATA FROM DMPS
PROGRAMMATIC AD
TARGETING
Connected To CINT
With more than 50 million registered consumers, Cint is the world's biggest online panel marketplace. As a strategic partner of Syno, clients have access to the panelists they need.
DASHBOARDS
TO CINT
-
AUDIENCE, PANEL,
AND SURVEY DATA
CUSTOM
DASHBOARDS
CONNECTED
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIORAL
DATA FROM DMPS
PROGRAMMATIC AD
TARGETING
Data Processing
With Syno Library—our data management
system—clients can create custom data pools
that combine different data sources for analysis
and Science
and delivery to external systems.
TO CINT
-
DATA FROM SURVEYS,
PANELS AND ONLINE
CUSTOM
DASHBOARDS
CONNECTED
TO CINT
DATA PROCESSING
AND SCIENCE
CRM & POS
Data
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIOURAL
DATA FROM DMPS
PROGRAMMATIC
AD TARGETING
CRM & POS
Integrate CRM or POS system data into Syno Cloud
for better a better understanding of customer attitudes
and satisfaction. Syno has created the technology to
Data
enable both ID and consumer consent synchronization.
-
DATA FROM SURVEYS,
PANELS AND ONLINE
CUSTOM
DASHBOARDS
CONNECTED
TO CINT
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIOURAL
DATA FROM DMPS
PROGRAMMATIC
AD TARGETING
Connected to your
Syno has worked with a wide variety of clients
Internal Systems
to integrate their legacy or internal systems
into the Syno Cloud. By integrating this existing data,
clients can gain a richer understanding of the data
they already hold.
-
DATA FROM SURVEYS,
PANELS AND ONLINE
CUSTOM
DASHBOARDS
CONNECTED
TO CINT
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIOURAL
DATA FROM DMPS
PROGRAMMATIC
AD TARGETING
Third-party Systems
Have a preferred third-party system? We regularly export
data to SPSS, PowerBI, Tableau, or other third-party
systems for data processing and visualization.
-
DATA FROM SURVEYS,
PANELS AND ONLINE
CUSTOM
DASHBOARDS
CONNECTED
TO CINT
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIOURAL
DATA FROM DMPS
PROGRAMMATIC
AD TARGETING
Panel Monetization
Syno offers several ways for panel owners to
monetize their online communities, depending on
Opportunities
the local market and needs.
-
DATA FROM SURVEYS,
PANELS AND ONLINE
CUSTOM
DASHBOARDS
CONNECTED
TO CINT
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIOURAL
DATA FROM DMPS
PROGRAMMATIC
AD TARGETING
Effective Lookalike
Syno Cloud connects with several lookalike
modeling leaders, including Relevant, thus allowing clients
to create segments that can be scaled up to a larger audience.
Modeling
-
DATA FROM SURVEYS,
PANELS AND ONLINE
CUSTOM
DASHBOARDS
CONNECTED
TO CINT
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIOURAL
DATA FROM DMPS
PROGRAMMATIC
AD TARGETING
Full behavioral data
Syno Cloud integrates with a number of DMPs, including
from DMPs
Cxense, for richer consumer data.
We have also worked with clients to integrate
custom built DMPs into our system.
-
DATA FROM SURVEYS,
PANELS AND ONLINE
CUSTOM
DASHBOARDS
CONNECTED
TO CINT
DATA PROCESSING
AND SCIENCE
CRM & POS
DATA
CONNECTED TO YOUR
INTERNAL SYSTEMS
THIRD-PARTY
SYSTEMS
PANEL MONETIZATION
OPPORTUNITIES
EFFECTIVE LOOKALIKE
MODELING
FULL BEHAVIOURAL
DATA FROM DMPS
PROGRAMMATIC
AD TARGETING
Programmatic
After conducting lookalike modelling and segmentation,
connect to programmatic advertising networks such as
Adform, Google, and AppNexus.
Ad Targeting