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We provide consumer data as a service to help data-driven organizations make better business decisions

SynoCloud

Today 3,1 Million 3D People Profiles

3D people profile includes all data that is gathered at an individual level and includes survey data, panel profile data and often audience data

  • Use existing 3D People profiles, your existing consumer data and collect new data
  • Manage consent of consumers
  • Manage usage rights for your organisation, your data partners and clients

Data Collection, Processing, and Reporting

Global Research

Marketing Management

 

Experience Management

Audience, Panel, and Survey data

Syno has a range of products and services to enable clients to collect data

Syno Tool—A product for creating market research, CX, and EX surveys.

Syno Answers—A service that allows clients to add one or several questions into nationally-representative surveys in more than 20 countries.

Syno Panel and Syno Media Panel—A way to build and maintain insight communities. Collect profile data such as age, gender, education and income level.

Custom dashboards

Discover the beauty and power of our dashboards. Integrating multiple sources of data in a visually appealing, interactive way, each dashboard can standardized with PowerBI or custom built for based on client needs.

Connected to CINT

With more than 50 million registered consumers, Cint is the world’s biggest online panel marketplace. As a strategic partner of Syno, clients have access to the panelists they need.

Data processing and science

With Syno Library—clients can create custom data pools that combine different data sources for analysis and delivery to external systems.

CRM & POS Data

Integrate CRM or POS system data into Syno Cloud for better a better understanding of customer attitudes and satisfaction. Syno has created the technology to enable both ID and consumer consent synchronization.

Connected to your Internal Systems

Syno has worked with a wide variety of clients to integrate their legacy or internal systems into the SynoCloud. By integrating this existing data, clients can gain a richer understanding of the data they already hold.

Third-Party Systems

Have a preferred third-party system? We regularly export data to SPSS, PowerBI, Tableau, or other third-party systems for data processing and visualization.

Panel Monetization Opportunities

Syno offers several ways for panel owners to monetize their online communities, depending on the local market and needs.

Effective Lookalike Modeling

SynoCloud connects with several lookalike modeling leaders, including Relevant, thus allowing clients to create segments that can be scaled up to a larger audience.

Full Behavioral Data from DMP's

SynoCloud integrates with a number of DMPs, including Cxense, for richer consumer data. We have also worked with clients to integrate custom built DMPs into our system.

Programmatic Ad Targeting

After conducting lookalike modelling and segmentation, connect to programmatic advertising networks such as Adform, Google, and AppNexus.